When I first entered this industry over twenty years ago I was a supplier of high security jewelry safes for the jewelry industry. I spent a lot of time in New York’s Diamond District and learned a lot about jewelry safes. Jewelers began to refer me to their clients who wanted a high-quality jewelry safe for their home.
Back then, there were not many options for home safes that were strong enough to secure jewelry or made in sizes that were feasible for a residential delivery. And they were very unattractive.
I saw an opportunity to create a line of jewelry safes for homeowners who wanted a high security jewelry safe in sizes that could fit neatly in their closet and be attractive. Over the years I have supplied thousands of homeowners with jewelry safes that have met all their requirements.
As online marketing and ecommerce has gown, other safe companies have focused on high volume and low quality by mass producing a few cookie cutter models that can be quickly purchased by clicking a mouse.
I have taken the opposite approach, and supply customers with what they want rather than convince them to buy what I have. It is a one-time investment and I like knowing I am providing a lifetime of security